books

Books about Eicoff:

booksEicoff on Broadcast Direct Marketing by Al Eicoff (Aug 1987)

booksBiography - Eicoff, Alvin Maurey (1921-2002): An article from: Contemporary Authors by Gale Reference Team (Dec 16, 2007)

booksADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE... by ALVIN EICOFF

wiki

Wiki information Eicoff:

Alvin Eicoff
Man, Person, Deceased Person

Alvin Maurey Eicoff was widely recognized as a founder of direct response television advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which...

A. Eicoff & Company
Advertising, Business Operation, Organization, Employer

A. Eicoff & Company is one of the top ten advertising agencies in Chicago. It specializes in direct response television advertising. It is known as the firm that popularized 1-800 call numbers and claims to have coined the “… or your money back”...